The event, organised by the sister project Contract 2.0 in the framework of the #EUGreenWeek2022, aims to exchange knowledge and experiences on sustainable food systems through value chain approaches to support the integration of agri-environmental measures in agricultural production and the upstream food industry.
The first part of the webinar will present preliminary study results exploring consumer preferences for biodiversity-friendly products. The second part will showcase best practice examples of successfully integrating nature conservation measures into the value chain.
Agenda
10.00
Start & Welcome – Christine Hamon, DEUTSCHER BAUERNVERBAND (DBV)
10.20
Introduction to Contracts2.0 – Edward Ott, LEIBNIZ CENTRE FOR AGRICULTURAL LANDSCAPE RESEARCH (ZALF)
10.20
Are product labels a suitable instrument to promote biodiversity and ecosystem services? Results of a consumer survey – Bettina Matzdorf, LEIBNIZ CENTRE FOR AGRICULTURAL LANDSCAPE RESEARCH (ZALF)
10.50
Land Stewartship agreements in Spain to promote biodiversity – Inés Gutiérrez Briceño, UNIVERSITY OF MADRID (UAM)
11.00
Valorising sustainability performance in the food sector: examples and a joint initiative – Patrick Trötschler, LAKE CONSTANCE FOUNDATION (LCF)
11.15
Farming for Biodiversity – A marketing programme to promote biodiversity in agricultural production – Lukas Wortmann, WWF & Malena Jakober, EDEKA (tbc.)
11.35
Q & A
11.55
Wrap up
12.00
End of Event
